01
Bilingual by design
English and Spanish routes cover the estimate flow and core shop information instead of treating translation as an afterthought.
EN / ES
Client
AJ's Collision
Loganville, GeorgiaThe ask
Make the first step easy
Estimate, call, or visitCore flow
Photo estimate
Up to 6 imagesCoverage
Bilingual
English + SpanishAuto Body Website & Photo Estimates
Turning car damage into a clear next step.
AJ's is a family-owned collision and paint shop in Loganville, Georgia. We built a fast, bilingual customer journey around the moment drivers need help most: show the damage, understand the options, and reach the shop without friction.
6
Damage Photos
A guided estimate request from any phone.
12
Service Options
From collision repair to mechanical work.
EN / ES
Two Languages
The full customer journey in English and Spanish.
3
Ways to Start
Upload photos, call the shop, or visit in person.
ajscollisionpaintbodyllc.com
Captured live
Guided photo capture
Free estimate form01 // What We Found
A damaged car already creates enough uncertainty
The website had one job before everything else: replace uncertainty with a calm, obvious route to help.
The customer problem
Explaining damage without showing it
- Damage is hard to describe accurately over a phone call.
- Insurance questions create a second, stressful path for drivers.
- Hours, directions, offers, and services compete for attention.
The digital response
Show it once, route it correctly
- A photo-first estimate flow accepts up to six images.
- A dedicated insurance-claim path appears in the hero.
- Call, directions, hours, and live shop status stay easy to find.
02 // How We Built It
From impact to estimate
Customer journey
Design around the first decision
The hero offers three useful choices immediately: request a free estimate, call the shop, or start an insurance claim. The shop status, address, and directions sit beside them.
4guided photo angles
6photos per request
Free estimate journeyLive
03 // What Made the Difference
Three conversion decisions
The useful details are not hidden in a footer. They appear where a worried driver naturally looks for them.
02
A form with useful context
Year, make, model, service, damage notes, and image uploads give the shop a stronger starting point before it calls back.
Photo estimate
03
Local intent, answered
Live opening status, Saturday hours, address, map directions, phone number, and current offers support customers ready to act.
Local conversion
04 // Visible on the live site
Proof points, not invented promises
This case study uses product evidence captured from the deployed experience: the flows, fields, languages, shop details, and customer options visitors can use today.
Photo estimates
Up to six JPG, PNG, WebP, or HEIC images per request.
Insurance path
A dedicated route starts directly from the homepage hero.
Saturday hours
Shop hours are published with a live open/closed status.
Local details
Address, map, directions, phone, and email are always close.
Ready to simplify the first step?
Turn service questions into qualified enquiries
We design practical websites for local service businesses that need customers to understand, trust, and act.