Case Studies/Restaurant & Hospitality/Dim Sum Town
Client

Dim Sum Town

Asian Fusion Dim Sum
Known For

Steamed Dumplings & Potstickers

Plus rice, noodles & dessert
The Ask

A Menu You Can Browse First

Photos, prices, two branches
Rating

4.4★ on Google

1,044 reviews and counting
Stack

Next.js • Tailwind

Google Maps Embeds
Restaurant Website & Digital Menu

Turning “What's Even On The Menu?” Into “Let's Go.”

Dim Sum Town serves up Asian fusion dim sum across two Dhaka neighborhoods, Uttara and Dhanmondi, with a 4.4-star crowd who keep coming back. The one thing missing was a way for new guests to see what was actually on the menu before showing up. We built them a website where browsing feels like part of the meal.

10

Menu Categories

From appetizers to dessert, every dish gets a photo, a name, and a price.

2

Dhaka Locations

Uttara and Dhanmondi, each with its own address, map, and call button.

4.4★

Google Rating

Built on 1,044 reviews from guests who kept coming back for seconds.

Browse First

Decide Before You Go

The full menu, on your phone, before you've even left the house.

dimsumtown.com
Live Site4.4★ Google Rating
Dim Sum Town website homepage hero banner reading 'Unleash Your Culinary Creativity for Asian Fusion Mastery!' over a top-down photo of steamed dumplings
Dim Sum Town website menu page showing categories like Appetizers, Soup & Broth, and Chicken, each dish photographed with a BDT price
Full Photo Menu
Dim Sum Town website locations page with an embedded Google Map and addresses for the Uttara and Dhanmondi branches
Branch Finder
01 // What We Found

Nobody Should Have to Guess What's for Dinner

Dim Sum Town already had the food and the following — a 4.4-star crowd across two branches. What it didn't have was a way to show any of that off before a guest walked through the door.

Before // No Website, No Preview

Answering “What's On The Menu?” All Day

With no site to point people to, every menu question, every “which branch is closer” call, landed on the same overworked phone line.

  • No Menu Online: New guests DM’d for a PDF or just showed up hoping the food matched the photos they’d seen.
  • Two Branches, One Mix-Up: Uttara or Dhanmondi? Without a map handy, people called just to ask which one was closer.
  • Ordering Blind: First-timers couldn’t see portions or prices before deciding what to order at the table.
Team's Honest TakeGreat Food, Invisible Menu
After // dimsumtown.com4.4★ · 1,044 REVIEWS

A Menu Guests Browse Before They Arrive

A dark, gold-accented site that looks as good as the dumplings taste — every dish photographed, priced, and one scroll away from “let's order.”

  • A Full Photo Menu: Ten categories, every dish priced in BDT, browsable from a phone before anyone leaves home.
  • Branch Finder Built In: Both locations get their own address, embedded map, and call button — no more guessing.
  • Order Now, Front and Center: A clear call-to-action turns a craving into an order in one tap.
Launch ResultHungry Guests, Zero Guesswork
02 // How We Got There

Three Steps, No Wasted Motion

Step 01 // What Makes a Menu Make You Hungry

Designing for Craving, Not Just Clicks

We looked at how the best restaurant sites use photography, pacing, and whitespace to build appetite before a single dish gets ordered — then matched that energy to Dim Sum Town’s dark, gold-accented branding instead of forcing a generic template on it.

10Menu categories, each fully photographed and priced in BDT.
2Branches mapped with their own call and directions buttons.
Menu — dimsumtown.com10 Categories
Dim Sum Town menu page showing dish photography, descriptions, and BDT prices across appetizer categories
03 // What Made the Difference

Three Things We Got Right

Small decisions that added up to a site guests actually browse before they book a table — or decide to order in instead.

01

The Menu Does the Talking

Every dish gets a photo, a description, and a price in BDT — so guests know exactly what they’re ordering before they order it.

DIGITAL MENU
02

Never the Wrong Branch Again

Uttara and Dhanmondi each get their own address, phone number, and embedded Google Map — no more phone calls just to ask directions.

BRANCH FINDER
03

From Craving to Order in One Tap

A clear Order Now button turns browsing into an actual order, right when the craving hits — not three scrolls later.

ORDER NOW CTA
“Before the site, half our phone calls were just people asking what dim sum even is, or which branch to go to. Now guests walk in already knowing exactly what they want to order — sometimes before we do.”
Dim Sum Town logo

The Dim Sum Town Team

Uttara & Dhanmondi, Dhaka

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