01
Inventory before enquiry
Buyers can search the live collection, compare price and mileage, and separate available vehicles from sold ones before contacting the dealership.
Client
J.A.M Dunc
Roswell, GeorgiaThe ask
Sell trust first
Then sell the carCore flow
Browse to finance
One connected journeyCoverage
Bilingual
English + SpanishDealership Website & Digital Inventory
Turning a local dealership into a digital showroom.
J.A.M Dunc is an independent dealership in Roswell, Georgia. We shaped the website around the real buying sequence: discover the right car, inspect the details, understand the payment, and confidently take the next step.
4
Live Listings
Availability and sold status stay visible.
4
Filter Groups
Price, availability, body type, and make.
EN / ES
Two Languages
The complete storefront switches in one tap.
3
Finance Inputs
Amount, interest rate, and loan term.
jamduncautosalesus.com
Captured live
Searchable live inventory
Interactive loan calculator
Spanish storefront01 // The Challenge
A car listing is not yet a buying experience
A useful dealership site has to carry confidence across product discovery, pricing, financing, language, and the final handoff to a real person.
Buyer friction
Too many unanswered questions
What is available? What does it cost? What is the mileage? Can I afford the monthly payment? Where is the store? Each missing answer adds another reason to leave.
Digital response
Answer the next question in place
The site links inventory, specifications, transparent prices, finance estimation, test-drive booking, reviews, and directions into a continuous path.
02 // What Made the Difference
Three decisions that move buyers forward
02
Financing made tangible
The calculator turns loan amount, interest rate, and term into an immediate monthly estimate, then carries that intent into an application.
03
One-tap bilingual browsing
The navigation, product details, calls to action, reviews, and store information switch between English and Spanish without breaking the journey.
03 // Visible on the Live Site
Product evidence, captured live
Every point in this case study is grounded in the deployed experience captured on October 1, 2026.
Inventory status
Available and sold vehicles are clearly separated.
Useful filters
Search, price, body type, make, and availability.
Payment planning
Monthly payment, interest, and total repayment update together.
Local trust
Address, hours, reviews, phone, and directions stay accessible.
Ready to modernize the showroom?
Turn browsing into a confident next step
We design connected buying journeys for dealerships and local businesses where trust, clarity, and action matter.